SyncGuru Archives - Popguru Sound & Vision

We are happy to announce that we have signed Toronto-based singer/songwriter Zoe Xandra for sync representation. Her forthcoming EP is called TMI (which stands for Too Much Information) because, in her opinion, it is. She says that, “I’m generally not an openly emotional person or the first one to share my inner thoughts. Each song is personal to me and relates to different life lessons that I’ve gone through. Releasing these personal songs is so out of my comfort zone that it just felt like TMI.” On the EP, Zoe was able to really experiment with different sounds from super stripped back piano and vocals to electronic synth sounds and back to acoustic guitar while still having a cohesive story come through each track including the previously released singles Tokyo, Blah Blah and Better Off Alone.

Popguru Signs Mango Reinhardt For Sync Representation

September 26, 2019

SyncGuru

We are excited to announce that we have signed Toronto-based pop noir band, Mango Reinhardt, for sync representation. What stands out about Mango Reinhardt is their ability to bring together different genres in unexpected ways. “We have always drawn from a variety of influences – 50s Doo Wop, early 60s girl groups, The Beatles, the soundtrack music of Ennio Morricone as well as contemporary bands.” Consisting of Will Boire on guitar, Lisa Liskovoi on bass, Katelyn Plant on drums and Emily Copeland on vocals, the group creates music that has a great sense of melody mixed with a good dose of attitude. Both their self-titled debut EP and the follow-up, Night Glow, draw from these common denominators. By the time Night Glow was written and recorded, Mango Reinhardt had come into its own and developed a dark, brooding sound. “We have a better sense of who we are as a band and we’ve been honing our sound since the release of Night Glow. The songs we’ve been recording for our new EP are still stormy, but they’re bigger, louder, more dramatic and a bit more up-tempo. A big part of this shift is the result of playing live shows and watching our audience respond to the higher energy we’re putting out there.” Their music is now available for licensing.

John Orpheus Signs For Independent Sync Representation

January 30, 2019

John Orpheus, SyncGuru

We are pleased to announce that we have signed John Orpheus, the group, and their album Wey Ya Call Dat Ting, for North American independent sync representation. Wey Ya Call Dat Ting is the culmination of a two year, four mixtape project and is equal parts contemporary R’n’B, dancehall and Afro beats. Aside from John, the group consists of DJ/drummer Sarah Riegler and singer/dancer Chaenel Matisse. Exclaim magazine described their music as “a high energy, marinated mix of AfroPop, jiggy AF hip hop, soca and dancehall”.

Check out the John Orpheus sound at this private Soundcloud link: https://soundcloud.com/popguru-sound/sets/john-orpheus-wey-ya-call-dat/s-K0ihu

Popguru Announces Sync Representation For Independent Artists

September 19, 2018

Grand Analog, Popguru Sound & Vision, SyncGuru, The Bae Beach Club, The Wilderness of Manitoba, Zaki Ibrahim

Popguru Sound & Vision announces today that it is launching a sync division to represent independent artists. Company founder Graham Stairs says, “There is so much great new music being created and a lot of independent artists have no way of getting their music to the decisionmakers. The music supervisors want to work with a trusted source. I have been doing this for a long time on behalf of my management, label and publishing clients, and have developed the skill sets and contacts. So, why not offer that service to independent artists? “

The first independent artists signed for sync representation are two time Polaris Prize nominee Zaki Ibrahim and the sunshine pop of St. Catharines based band The Bae Beach Club. Pitchfork described Ibrahim’s The Sceret Life of Planets as “a future-soul marvel that connects sounds across time and oceans, creating thrilling moments of pop music synthesized through her wise and worldly vision”. Substream Magazine called The Bae Beach Club’s music as “a warm flood of pure pop bliss that keeps you coming back for more”.

For the past fifteen years, Popguru Sound & Vision, in partnership with New York based Steven Scharf Entertainment, has successfully placed music in North American film, television and commercials. At the inaugural Canadian Sync Awards, two of the four nominees for Sync Artist or Songwriter of the Year were Popguru Sound & Vision artists: Grand Analog and the Wilderness of Manitoba. Grand Analog has had over sixty syncs including a song used in a North American advertising campaign and two songs featured in a movie starring Eva Longoria. They also wrote the theme song for an animated television series. A Wilderness of Manitoba song appeared three times in an episode of popular NBC television drama This Is Us and another from the same EP played over the final scene of an episode of Elementary.

“We’re looking forward to working with Zaki, The Bae Beach Club and other great independent artists that we are in talks with and introducing their music to North American music supervisors.”

SyncGuru

Popguru Signs Zoe Xandra For Sync Representation

Popguru Signs Mango Reinhardt For Sync Representation

John Orpheus Signs For Independent Sync Representation

Popguru Announces Sync Representation For Independent Artists