Founded in 1998, Popguru Sound & Vision is a fully integrated music company whose core business is music publishing and providing music for film, television, and other media.

As a diversified company, it is also involved in music management and its record label imprint. Prior to starting his own company, founder Graham Stairs was a partner in Intrepid management and did A&R for Intrepid Records, Latitude Records and EMI Music Canada. He later did A&R and International for True North Records. Popguru subscribes to the philosophy of building long-term careers for its artists. The company’s mandate is to develop content for the Canadian and international marketplaces. Popguru is responding to the needs of its artists today and into the future.